Recent Posts by Oracle Cloud

What good is all your data if it can’t be trusted? As marketers start to embrace new technologies, further work is needed to ensure data is accurate and reliable to ensure customer trust and reduce risk. Today’s marketing opportunities are unprecedented. The cloud is driving the move to AI, where data is collected and analysed to better understand customer needs. However, if the data is inaccurate it really can’t be trusted, putting both the organisation and customer at serious...

Everyone agrees GDPR has changed the digital marketing paradigm. In the process, it’s also changed the marketing game—providing smart marketers an unprecedented opportunity to shine. While seeking unambiguous and continuous opt-in from customers, marketers have the obligation (and privilege) to take scrupulous care of customer communication. Those that do this well will reap big rewards. From interruption to permission Coined by marketing guru Seth Godin, Permission Marketing re...

Every marketer wants to build trust in their brand, because it fuels the business.  But while marketers are increasingly using data to build and measure reputation, they often ignore that in the same way a defective product can undermine their efforts, a data breach can be catastrophic. Data and The Brand Customer data is what makes smart, effective marketing possible. It allows us to reach the right people, at the right time, in the right way. It’s the difference between...

If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this information internally. We outline the crucial role marketing leaders will play in fostering a more ethical approach to data management. Today’s data protection regulation is not intended to punish brands.  Its aim is to make them accountable for the significant power they hold. And if harnessed correctly, it can even be an...

Who wouldn’t want to eliminate time-consuming admin tasks in favor of strategic talent management activity? It’s no surprise HR executives are so excited about the promises of AI technology for automation efficiency. Along with the anticipation, though, keep this caveat in mind: AI and automation technologies can deliver if, and only if, they run on a foundation of clean, secure data.   The latest AI-powered cloud systems have a lot to offer HR professionals: •...

Why do you work in HR? Most probably because you are interested in people and their welfare. You’re a people person. AI (Artificial intelligence) will probably become your new best friend in the next couple of years, but AI will never be human. Its limitations need to be understood and taken into account. Oracle’s latest global study "the adaptable business" proves that technology is key to ensure today’s productivity and success, including AI. AI is broadly assumed to be the...

‘It’s better to ask for forgiveness than get permission’. While it’s certainly an interesting quote, it’s likely to make anyone who works with business data break into a cold sweat. Controlling who has access to data is almost the definition of data security – permission is crucial. And in HR, the variety, scope, and volume of data collected and stored makes this permission even more important. From personal details to payroll and career information, HR is a hub of data,...

What if you empowered your employees to dictate HR best practices based on how they work best? By using emerging technologies such as AI, HR departments can quickly learn the optimal ways in which their people work, eliminating unnecessary systems and processes. In doing so, organisations can gain a deeper understanding of their people and adopt an urban planning approach to setting up standardized processes that make work easier and more effective. Dictating ‘best practice’...

An ethical approach to data starts with employees. If people don’t manage information responsibly, how can we hope to track it, much less protect it? Education is the key to driving awareness, which is why HR must take the helm in driving this behavioural change across the business. Who would have thought flash drives would become our worst enemy? The convenience of USB sticks and mobile phones has made us more productive, but it has also created a logistical nightmare...