Recent Posts by Oracle Cloud

It's a win-win situation in its best sense: Migrating to the cloud, while doing good for society – a German food charity is doing just that. While this may set a precedent for other NGOs, each organisation – whether big or small – must find its own data model and ensure that the asset is always available, trusted, and secure. Organisations have more data than ever at their disposal. That applies to bluechip companies and small organisations alike. Take the example of Tafel...

Gone are the days when an IT department alone was able to protect a company’s systems. Given the enormous risk, fending off cyber criminals must be of central concern to all employees, from the receptionist to the CEO. But that brings its own risks, which can be curtailed by emerging technologies. Today’s landscape is teeming with an ever-growing number of “attack vectors”,  with the newest being crypto-currency mining – a kind of cyber-attack that grew by an astonishing 4,000 per...

Data today is as valuable as money. While investors seek to protect their portfolio from currency fluctuations, IT leaders must aim for the highest possible data quality and security. Treating it like cash under a mattress is not an option. New technology will help to build up trust in cloud solutions. Data, some people say, is the new money. But like bank notes coming out of a cash machine, not all 1s and 0s are of the same quality. While some currencies may lose in value...

Data may be invisible, but its effect on your business when something goes wrong is all too tangible. As the team that feels most accountable managing data, IT can teach us a great deal about the power of information and how to approach it more ethically. If a tree falls in the woods and no one is around to hear it, does it make a sound? For years, people have quoted George Berkeley’s adage to distance themselves from problems that felt beyond their responsibility. It is this...

In the event of a data breach, the role of marketing could be arguably the most important. Speed and communication are of critical importance, as minutes could result in millions of dollars lost for your business. To avoid this, marketeers need to thoroughly assess all customer touch points and work with IT to ensure data is collected, analyzed and stored securely at every step.  In doing so, marketeers can mitigate the likelihood of a data breach and increase trust inside...

What good is all your data if it can’t be trusted? As marketers start to embrace new technologies, further work is needed to ensure data is accurate and reliable to ensure customer trust and reduce risk. Today’s marketing opportunities are unprecedented. The cloud is driving the move to AI, where data is collected and analysed to better understand customer needs. However, if the data is inaccurate it really can’t be trusted, putting both the organisation and customer at serious...

Everyone agrees GDPR has changed the digital marketing paradigm. In the process, it’s also changed the marketing game—providing smart marketers an unprecedented opportunity to shine. While seeking unambiguous and continuous opt-in from customers, marketers have the obligation (and privilege) to take scrupulous care of customer communication. Those that do this well will reap big rewards. From interruption to permission Coined by marketing guru Seth Godin, Permission Marketing re...

Every marketer wants to build trust in their brand, because it fuels the business.  But while marketers are increasingly using data to build and measure reputation, they often ignore that in the same way a defective product can undermine their efforts, a data breach can be catastrophic. Data and The Brand Customer data is what makes smart, effective marketing possible. It allows us to reach the right people, at the right time, in the right way. It’s the difference between...

If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this information internally. We outline the crucial role marketing leaders will play in fostering a more ethical approach to data management. Today’s data protection regulation is not intended to punish brands.  Its aim is to make them accountable for the significant power they hold. And if harnessed correctly, it can even be an...