Every marketer wants to build trust in their brand,
because it fuels the business. But while marketers are
increasingly using data to build and measure reputation, they often
ignore that in the same way a defective product can undermine their
efforts, a data breach can be catastrophic.
Data and The Brand
Customer data is what makes smart, effective marketing possible.
It allows us to reach the right people, at the right time, in the
right way. It’s the difference between...