What good is all your data if it can’t be trusted? As
marketers start to embrace new technologies, further work is needed
to ensure data is accurate and reliable to ensure customer trust
and reduce risk.
Today’s marketing opportunities are unprecedented.
The cloud is driving the move to AI, where data is collected and
analysed to better understand customer needs. However, if the data
is inaccurate it really can’t be trusted, putting both the
organisation and customer at serious...