Recent Posts by Omar Pahati

SMS is a key component of cross channel marketing.  By sending messages to customers' mobile devices, marketers enable direct, personalized communications that have a greater sense of urgency compared to email.  But because SMS is so personal (recipients usually reserve SMS for their own private communications) it has warranted great oversight on the part of wireless carriers.  And because consumers pay each time they receive an SMS message, wireless carriers are warier of...

List growth is a priority for email marketers and for good reason. Acquiring new subscribers enables you to build and retain your list's integrity while ensuring stable business growth over time. But, growing your list without an eye toward good deliverability can relegate your messages to the bulk folder, putting your existing customer relationships in jeopardy.   New email addresses that bounce or cause your complaint rates to rise can prove to be more damaging than good. ...