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Author Profile

Molly Ambrogi Yanson

Senior Product Manager, Global Marketing, Oracle CX

  • Montana-based, Molly is an outdoor enthusiast and never too far from a mountain peak or river. At Oracle, she works on the CX Global Marketing Team, inspiring other CX professionals with storytelling. She's passionate about addressing the challenges today's businesses face, and loves highlighting their success. She's also busy researching the next groundbreaking trend impacting consumers, companies and CX professionals alike.

    Montana-based, Molly is an outdoor enthusiast and never too far from a mountain peak or river. At Oracle, she works on the CX Global Marketing Team, inspiring other CX professionals with storytelling. She's passionate about addressing the challenges today's businesses face, and loves highlighting their success. She's also busy researching the next groundbreaking trend impacting consumers, companies and CX professionals alike.

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Recent Posts by Molly Ambrogi Yanson

The Key to B2B Service Excellence is Internal Collaboration

Your customers have already completed their digital transformations. One only needs to look at today’s grocery delivering robots to realize how quickly consumers embrace new technology to satisfy their thirst for instant gratification. While some businesses are quick to capitalize on these new innovations, many are struggling to keep up with their customers’ ever-evolving expectations. In fact, in an Oracle survey, 82% of customers report having disappointing experiences with...

8 Things to Expect at the Oracle CX Cloud Virtual Summit on Intelligent Service

Calling all service professionals! We’re coming to you live on September 17, 2020, from 9-10:45 AM PST. For “one morning only,” Oracle executives will team up with industry gurus and leading CX Service customers to talk about customer service in today’s Experience Economy. It’s no secret that consumer and buyer expectations have evolved dramatically over the past year. We’re bringing the experts together to help make sense of these changes and leave you with actionable...

How Payoneer Delivers Individual Service Experiences on a Global Scale

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. Despite the Internet’s rising popularity, companies were often limited by geographic and market constraints. Payoneer, a borderless payment platform, changed that. The brand operates across 200 countries, connecting 4 million users in over 150 currencies and 70 languages by making global transactions as easy as local ones. For example, it grants freelancers – like Mohamed, an Egyptian...

Keeping Score with Sportable Scoreboards

Thirty three years ago, Mike Cowen was sitting in the bleachers watching his son’s baseball game, when he noticed the diamond didn’t have a scoreboard. In fact, many of the places where his kids played sports lacked score-keeping devices. As a self-professed data geek, Cowen decided to invent a battery-powered, portable contraption that he could bring along to games. And with that, Sportable Scoreboards was born. From its start in a California garage to today’s 40,000...

How DISH Network Has Reinvented Itself Over and Over Again

DISH Network is on a mission to connect people and things. Over the past 30 years, the Fortune 250 company has chosen to reinvent itself, responding to evolving consumer expectations in an on-demand economy. By putting its customers first, DISH has  disrupted the telecom industry and changed the face of other markets in the process. Historically, we know DISH as a satellite TV company. But, changing consumer preferences and the advent of triple play services (Internet, phone,...

Oracle CX Answers the Call, Helping Improve Municipal 311 Services

When cities began implementing 311 call centers in the 1990s, they did so to better understand and respond to citizen needs. With one phone call, residents could report graffiti, potholes, and broken street lights. But it was a one-way service. As resident needs expanded and digital communication channels matured, 311 call centers didn’t always keep up, feeding the perception that local government is ineffective and unapproachable. This is a frustrating situation for...

Join Living Legends at Modern Customer Experience 2019

Did you know that Elvis Presley once performed 837 consecutive sold-out shows in Las Vegas? Now that’s an impressive feat, even for a man who singlehandedly transformed the entertainment industry. While The King is no longer headlining the City of Lights, living legends are starring in another show in Vegas this spring–Modern Customer Experience 2019. Just like Elvis, today’s consumers are redefining the world around them. They are the kings and queens of the...

Six Ways AI Can Help a CEO and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Giants Like Oracle and Salesforce Are Salivating Over Direct-to-Consumer Startups, but Insiders Say Winning Business Is 'Inherently Messy' by Lauren Johnson, Business Insider, 11.14.18 Advertisers are eyeing direct-to-consumer brands, and Oracle’s Dave Helmreich shares the importance of marketing strategies within these businesses. Realtor.com Creates 1:1 Experiences...

The Unexpected Ways IoT Will Change the Customer Experience and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: How Emerging Technologies Are Changing the Retail Shopping Experience by Bob Meixner, Retail Customer Experience, 11.5.18 Oracle's Bob Meixner provides insights into how emerging technologies such as AI, AR, and VR present new possibilities for engaging with customers both in stores and online. Great Customer Experience Shouldn't Be Rocket Science by Molly...