This week’s post is contributed by Mike Merna,
Senior Director, Brand Strategy, Oracle Data
Cloud.
Have you noticed the concerning trend of saying something
extreme just to get noticed? Whether it’s a book or blog, I
frequently find myself confronted with authors who promote one idea
or strategy at the expense of all others, with the idea of, “for
one thing to be good, all others have to be bad.” Actually, let’s
change the word from “bad” to, “the absolute worst.”
Ah, if only...