Recent Posts by Michael Azrikan

Back in 2016, Bold Digital found that more than 480,000 sites were using marketing automaton software and expected that number to go up. As of 2019, 51% of companies use marketing automation technology, and 58% of B2B businesses plan to adopt it, according to Emailmonday. Marketing automation doesn’t only work for B2B. It can for B2C as well. Years ago, eMarketer found that B2C businesses saw conversion rates climb as high as 50% once they started using automation in...

Personalization and relevance come together to make your lead generation strategy more robust and successful, and marketing automation can help garner even better results. When creating content, successful marketers touch upon the reader’s pain points  and provide valuable information on ways to address them.  According to PWC, 73 percent of users say the customer experience is important in how they engage with content. DemandMetric found that 90% of customers found custom content...

Conversions and ROI stand as the ultimate indicators of success for campaigns, but marketing automaton pays its role in boosting both, especially by producing higher-quality leads for sales. According to Instapage, 82% of B2B and B2C businesses use marketing automation software for email marketing and businesses using marketing automation are twice as effective at lead generation as those using blast email software. Research Forrester made available to Marketing Dive indicates...

According to Forbes, 62% of US consumers like using chatbots to engage with businesses. Chatbots help organizations with: Customer service and sales Scheduling meetings Organizing business activities Messaging apps Customer conversations held on websites and social media platforms Consumers navigating a website and providing them useful information Facebook has over 300,000 chatbots, and 40% of millennials say they chat with bots on a daily basis. Chatbots have become a growing part of...

The customer sits in the driver’s seat in the world of modern marketing. They dictate when and on what channel marketers interact with them. In a 2020 report, PWC fond that the number of businesses investing in omnichannel strategies had jumped from 20 to over 80%.This means marketers are tasked with crafting a cross-channel marketing strategy to keep up with customers. Content plays an integral role in it, as marketers use content to intrigue and offer value at each touchpoint...

Marketing automation helps marketing teams do more with less. According to the Ascend2 Marketing Automation Trends Survey, 63 percent of businesses expect to experience benefits from marketing automation within 6 months of implementation. How can you maximize your benefits from your investment in marketing automation? A good first step is to understand these five integral keys to the automation process: 1) Data and analytics Effective marketing means sending the right message at...

Years ago, virtual reality (VR) seemed mostly a staple of science fiction, and consumers might have dreamed that the technology would never become mainstream. However, the future is now. Five years ago, 23 million Americans had already tried VR. As of 2019, the gaming industry accounted for 50% of total VR software sales, and social media platforms have jumped on the bandwagon, with Instagram, Snapchat, TikTok, and more, using augmented reality (AR) to add face filters and...

More than 9 out of 10 (91%) of marketers surveyed by Instapages say marketing automation is integral to the success of their campaigns. SocialMediaToday found that 61% of marketers viewed increasing lead generation as the most important strategic goal of marketing automation. But how does marketing automation nurture and prime leads to prepare them to be handed over to sales? How does it build interest and intrigue? It does so with a marketing automation workflow. Let’s dig a...

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. It saves on costs and time as well improves lead management and lead scoring to allow for a higher quality of lead to target. This plays a role in better targeting and adding as much personalization as possible to a multichannel campaign. All of this adds up to success, and you cannot stay competitive...