Recent Posts by Michael Azrikan

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. It saves on costs and time as well improves lead management and lead scoring to allow for a higher quality of lead to target. This plays a role in better targeting and adding as much personalization as possible to a multichannel campaign. All of this adds up to success, and you cannot stay competitive...

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract Leads deemed ready to pass...

A martech stack refers to the range of marketing technologies that digital marketers use to manage campaigns and reach, connect, and engage with customers. In today’s world, technology is always advancing and offering new capabilities and opportunities for marketers. They have to stay on top of the possibilities martech presents to more efficiently and effectively run their campaigns, achieve results, and keep up with the competition. Quality Over Quantity There are literally...

A webpage is not a landing page or email. It’s meant to be longer and hold more information. Think of your website. What do people see when they arrive on the home page? First impressions do count. This is your chance to impress and dazzle them. Do you clearly: Articulate what your products and services are? Present valuable thought leadership? Give a good sense of who you and your brand are? Establish yourself as a helpful advisor and authority in your industry? Give the visitor...

Marketing and IT often talk past each other. You’re creative; they’re logical. You dream up campaigns, they’re caught up managing the daily minutiae of keeping the company running. If you’re looking to make an investment in marketing automation, the head of IT or the CTO will likely be involved in the decision process. Impress IT with your practical side by having answers to these 5 questions on marketing automation implementation. “How does this solution work? For example, is...

The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Marketers understand the need to deliver on the promise of value and relevance, by providing personalized content to a variety of different audience segments. The personalization imperative, coupled with privacy and compliance concerns, is driving a process-oriented shift in insurance marketing. Here are 3 ways insurance marketers are benefiting from marketing...

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry, only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT. Someone needs to...

Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn. For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Properly integrating marketing automation into your organization requires a certain set of criteria, including: U...

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Whether...