Would you order from a menu that just listed "chicken" or
"fish," without any details? Would you buy clothes from a store
that asked you to enter your full name, address and credit card
data by hand every time you came in to purchase? Believe it or not,
when it comes to online shopping consumers encounter these
scenarios, and others like them, far too often.
So how can merchants up their game to the best industry
standards — and, more important, at least meet their...