Author Profile

Mark Lawrence
Solutions Director, Analytics and Enterprise

Mark heads Oracle Retail’s analytics strategy, with experience that spans the entire retail enterprise (from Merchandising to CRM), as well as the full technology stack (from storage to scorecard). Mark leverages 20+ years of retail-specific expertise in Business Intelligence, Data Warehousing, Big Data, Data Mining, Cloud, and various platform technologies to help retailers exploit the analytical value of their data, and to take informed and timely actions.  

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