Recent Posts by Marguerite McNeal

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according...

Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers. And customers crave personalized attention from the brands with which they interact.  “People who were really averse to sharing information before are now doing it because there’s a value exchange,” said Adrian Chang, senior principal consultant at Oracle...

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. At Oracle Marketing Cloud Interact 2014, speakers shared how they're getting closer to customers through relevance. Here are three key tips: 1. Integrate B2B and B2C marketing efforts. C...