Recent Posts by Margaret Lindquist

In March 2000, the US Food and Drug Administration ordered Rezulin withdrawn from the market. The promising diabetes drug, which had been fast-tracked through the trial process, was linked to at least 61 deaths from liver poisoning. In 2019, a team led by Dr. Anthony Atala, director of the Wake Forest Institute for Regenerative Medicine (WFIRM), tested an archived version of Rezulin in its lab, and within just two weeks the team was able to see the levels of liver toxicity...

La pandémie COVID-19 a réaffirmé l’engagement du distributeur et fabricant de chaussures Bata en faveur du marketing omnicanal. Chez le distributeur omnicanal mondial Bata, les données ne sont pas seulement présentes dans des feuilles de calcul et des tableaux de bord. Cela aide tout le monde à mieux comprendre Angela, une personnalité cliente créée par la chaîne de chaussures et qui fait plus que se concentrer sur le marketing.  L'entreprise recueille en permanence des...

La pandemia COVID-19 ha riconfermato l'impegno del retailer e produttore Bata per il marketing omnicanale.  Per il retailer globale omnicanale Bata, i dati non si trovano solo in fogli di lavoro e dashboard. E’ d’aiuto per tutti capire meglio Angela, una persona - cliente creata dalla catena di calzature che fa molto di più che essere un focus per il marketing.  L'azienda raccoglie continuamente informazioni da tutto il mondo. Utilizza i dati per perfezionare il modo in cui...

The COVID-19 pandemic has reaffirmed footwear retailer and manufacturer Bata’s commitment to omnichannel marketing.  At global omnichannel retailer Bata, data doesn’t just sit in spreadsheets and dashboards. It helps everyone better understand Angela, a customer persona the footwear chain created that does more than provide a focus for marketing.  The company continuously gathers information from around the world. It uses data to refine how it caters to Angela's tastes and...

Oracle Retail survey shows many consumers raring to get back into stores—and to spend more than last year March 17, 2020—St. Patrick’s Day. On what is usually a high-traffic day for liquor stores each year, ABC Fine Wine & Spirits started preparing for a more steady upswing in business, as the governor of Florida ordered all bars in the state closed because of the coronavirus pandemic.  Priority #1 for ABC: Keep its customers and staff safe. With the agility of a small...

Lessons learned during an implementation project By Margaret Lindquist Fall 2019 After selecting Oracle Enterprise Resource Planning Cloud, Textron released an RFP to identify an implementation partner. “After receiving the documents back and comparing the strengths of the groups, we selected Oracle Consulting, primarily due to their knowledge of the product,” says Kelli Gudz, Textron’s senior finance systems manager. Here are a few of the lessons she learned during the project. P...

Textron moves to the cloud for security, flexibility, and cost-effectiveness. By Margaret Lindquist Fall 2019 Bell vertical-lift products. Cessna and Beechcraft aircraft lines. COMMANDO Elite military vehicles. Since its beginnings in the early 20th century, Textron Inc. has grown into a multi-industry conglomerate and source of groundbreaking technologies and industry firsts. Over the decades, aircraft, rotorcraft, armored vehicles, electrical vehicles, and automotive systems...

Administrators are finding new ways to identify students who need extra help. By Margaret Lindquist March 2019 The first signs of trouble might be as simple as missed classes or failing grades. But even before that, there are often other signs. A student never swipes her ID card at the library or dining hall. Another doesn’t use the bus service or attend any events on campus. The lack of even small interactions like these indicates a disconnect from the campus. And without that...

How the Dian Fossey Gorilla Fund International uses a new app to track conservation threats By Margaret Lindquist Winter 2018 There are fewer than 900 mountain gorillas left on Earth. How can scientists use technology to protect them? With support from Oracle, the Dian Fossey Gorilla Fund International developed an app enabling field researchers to enter data directly into tablets connected to Oracle Database Cloud. “We want to have data in real time that we can use to see if...