X

Author Profile

Lynne Sampson

Managing Editor

  • Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

    Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

     view more view less

Recent Posts by Lynne Sampson

Our Annual Look at the Top Stories of the Year

The holidays are a time for celebrating traditions and reflecting on the year just ended. Here at The Modern Finance Leader, we’ve developed our own traditions and reflections; every year at this time, we take a look back at the year’s most popular stories. This year’s crop ranges from ground-breaking research, to customer success stories, to “how-to” articles, to comparisons between cloud providers. The wide range of interests are a reflection of how the finance profession is...

"Our users are ecstatic!" Reimagining Business at Western Digital

If you have photographs, memories, personal records, or work files on digital storage, the odds are good that you’ve been using at least one solution from Western Digital. Bill Roy, a senior director at the company, describes their customers as, “The everyday person who's taking digital photos, needs storage for their computer—all the way through to hyperscale data center customers and scientists imaging black holes. Data is integral to virtually every aspect of how we live,...

AI, Predictive Planning, and Software You Can Talk To

Oracle OpenWorld kicked off yesterday with the first of two keynotes from Oracle founder and chief technology officer Larry Ellison. The big news coming out of that keynote was the “world’s first truly autonomous cloud,” intended to automate many of the manual patches that often leave an organization’s data vulnerable to a breach. Today, the focus was on Oracle’s cloud applications with a keynote from development EVP Steve Miranda. The audience heard from such iconic...

Learning to See Data in New Ways

If you're a regular visitor to this blog, you'll notice some changes: new color scheme, new font, even a change in the Oracle logo. It's all part of a new design system launched this week at Oracle OpenWorld called "Redwood." Why would finance professionals care about a company rebranding exercise? Because in this case, it goes beyond marketing. It's intended to extend to the user experience in the finance applications that your teams use every day. The redesign starts with a ne...

Oracle CEO Mark Hurd on the Potential for Collaboration through Cloud Finance Applications

In today’s modern workplace, employees are increasingly reliant on digital communication to collaborate. Implementing social technology can substantially increase productivity. In fact, according to one report, using social technologies can increase the productivity of knowledge workers by 20% to 25%. Instant communication can spur more efficient, productive work as a result of data sharing, leading to a reduction of errors and downtime. The same report highlights that the...

Why Finance Needs to Delight the Customer (and How to Start)

When Dropbox announced its intention in January 2019 to acquire the start-up HelloSign, it was the company’s largest known acquisition to date. Along with its e-signature and workflow technology, HelloSign brought with it 80,000 existing customers. Onboarding  a new business is no easy feat. But Dropbox keeps customer focus at the center of business operations, according to Eoin Donohoe, International Controller at Dropbox, a leading global collaboration platform that’s...

SaaS for Dummies: Everything You Need to Know About Cloud Applications

Do you feel cloudy and confused every time the conversation (any conversation) turns to cloud software. Do you feel like technology is moving too fast and you are still trying to figure out how to work on a Mac at work and a PC at home? Were you shocked to find out that “client” is not just some who purchases something? Does SaaS, PaaS, and IaaS feel like a real pain in the (well you know)? If so, then a popular new ebook, SaaS for Dummies, may be something to add to your...

Why the House Always Wins in the Cloud

Talk about complexity: Today’s largest gaming companies don’t just operate casinos. They span multiple industries including hospitality, dining, theater, and conventions—all in a white-hot competitive landscape and a heavily regulated environment. Legacy financial systems simply can’t keep up. That was the situation that one diversified gaming-entertainment company faced recently. The company was managing its financials using a legacy on-premises Infinium system from Infor,...