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Author Profile

Lynne Sampson
Managing Editor

Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

Recent Posts by Lynne Sampson

How A Century Old Company Is Building Its Digital Future

You don’t thrive in business for nearly a century by resting on your laurels. That’s what inspired a leading multi-industry company approaching its 100th anniversary to look to the cloud for innovation and growth into the next century. Until recently, the company was running its global network of aerospace, defense, industrial, and financial businesses on a 20-year-old on-premises solution (Infor Lawson) that lacked the scalability and flexibility to support its growth. It was...

5 Exciting Reasons to Bring Your SMB to the Cloud

Are you a small-to-medium business (SMB) considering moving from an on-premises enterprise resource planning (ERP) tool to Oracle ERP Cloud? While productivity, security, and cost efficiency are major motivators for any organization looking to take advantage of this generational shift in computing, there are many other compelling reasons to make the change. Still on the fence? Check out this video of the CFO of tomorrow and then consider these five reasons why other SMBs...

AI Looks Hard, But It Really Isn't

When we talk to finance leaders about AI and other emerging technologies, such as blockchain or the Internet of Things (IoT), we hear a common refrain: "We know we need it. We just don't know why we need it." This is largely a problem created by the traditional delivery model of emerging technologies, which goes something like this: Figure out what business problems you want to solve—often with the help of expensive consultants Buy an AI development platform Use the platform to...

AI Looks Hard, But It Isn't

When we talk to finance leaders about AI and other emerging technologies, such as blockchain or the Internet of Things (IoT), we hear a common refrain: "We know we need it. We just don't know why we need it." This is largely a problem created by the traditional delivery model of emerging technologies, which goes something like this: Figure out what business problems you want to solve—often with the help of expensive consultants Buy an AI development platform Use the platform to...

Why You Need to Attend Modern Business Experience

Change is happening all around us, and it feels like it’s happening faster than ever. Every day, we must navigate a new market trend, new consumer behaviors, or a new competitor, while ensuring that our customers have the best experience possible. While “customer experience” is a term often connected to marketing, sales, and service, new research reveals that all lines of business must play a role. Oracle recently partnered with the Association of International Certified...

Oracle is its Own Best Cloud ERP Customer, Says CEO Mark Hurd

Would you want to work with a software company that didn’t use its own software? Probably not. So, when Oracle CEO Mark Hurd talks about the features and benefits of Oracle Cloud applications, it should cheer Oracle’s customers to know that he speaks from direct experience. Last May, Hurd spoke to CRN and other media outlets after a product-announcement event. In his wide-ranging comments, he discussed everything from acquisitions to stock prices to trade wars. One of his...

What Do College Business Officers Want from Technology?

When it comes to technology, finance leaders in the higher education sector are worried they’re not making the grade. The most recent Inside Higher Education survey found significant challenges in getting the right data to make well-informed decisions. Among the 415 chief business officers (CBOs) or senior finance officers who responded, less than half (49%) said that their institution makes efficient use of technology resources and services. Their biggest beef: CBOs have too...

5 Reasons to Take a Long, Hard Look at Oracle ERP Cloud in 2019

For the second year in a row, Gartner has named Oracle ERP Cloud a Leader in its 2018 Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. Per the Gartner report, Gartner has seen a major increase in the number of end-user inquiries about cloud solutions, mainly of the public cloud variety.” It is hard for one vendor to meet the needs of this wide range of companies.  In fact Gartner states that “many vendors will struggle to...

Oracle ERP Cloud Is the Only Leader in Gartner 2018 Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises

Gartner just released its first ever Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises. We are excited to announce that Oracle ERP Cloud is the only cloud ERP solution positioned in the “Leaders” quadrant of this report. See what Gartner had to say. We are happy to make the full report available to you, with our compliments. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire...