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Author Profile

Lynne Sampson

Managing Editor

  • Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

    Lynne has 25 years experience in journalism and marketing. She spent the first 10 years of her career at the Canadian Broadcasting Corporation, covering major news events such as the Quebec referendum, two federal elections, and the crash of Swissair flight 111 - coverage of which won a Gemini Award for “Best News Special Event Coverage.” Since then, Lynne has worked in marketing and communications for high technology companies such as Whitehill Technologies and Skywire Software. She currently works at Oracle as managing editor of The Modern Finance Leader, winner of a 2018 Killer Content Award from Demand Gen Report.

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Recent Posts by Lynne Sampson

Oracle Cloud ERP: The clear choice for product-centric organizations

If you run a product-centric organization, the choice of cloud ERP is clear. Gartner named Oracle Fusion Cloud ERP a Leader in their 2021 Gartner® Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises – for the third year.                   In today’s winner-take-most markets, companies cannot afford to settle for second place. That’s why product-centric companies like Western Digital, FedEx, and MTN have turned to Oracle Cloud ERP. They recognize that today’s...

To succeed with subscription business models, focus on the customer

The pandemic permanently changed how some businesses operate, and smart ones are responding with investments in new business models. In a recent blog post, we looked at four big moves companies can make right now, in which we noted that the aftermath of a crisis is an ideal time to rethink core business models. One big move that many companies are exploring is the “as-a-service” or on-demand business model, in which consumers and businesses subscribe to software, service,...

United Chemical Company transforms with Oracle Fusion Cloud ERP

Saudi Arabia’s United Chemical Company (UCC) entered a highly competitive market when it began producing home cleaning products 10 years ago, pitting itself against established global brands. The company’s strategy has been to focus on maintaining the highest-possible levels of efficiency in its five factories and back office. But with multiple legacy systems, including Microsoft Great Plains ERP, there was no single source of truth, and teams were shuttling data among...

4 Ways to Turn Data into Dollars in the Subscription Economy

Like many business trends, the “anything-as-a-service” business model really picked up speed during the COVID-19 crisis. Consumers love the pay-for-what-you-use option for purchases ranging from software to automobiles—and so do companies. A majority of business leaders—70%—say that subscription business models will be key to their company’s success, while the average subscription billing vendor is growing 30% to 40% annually. Data is a cornerstone of this business model—and...

Oracle marks half a decade of recognition as a Gartner Magic Quadrant Leader

For the 5th year in a row, Gartner has named Oracle Fusion Cloud ERP as a Leader in its 2021 Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. We’re thrilled to make this report available to readers with our compliments. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle....

Women in finance and operations are leading the way

At Oracle, we love to celebrate our customers’ success. Over the past few years, we’ve been fortunate to work with some of the most innovative companies in the world—many of whom have women leading their finance and operation teams. As the world celebrates International Women’s Day, we’d like to look back over the past year, at the women in finance and operations who have inspired us. In alphabetical order: Amrita Ahuja, CFO, Square with Oracle CEO Safra Catz Lisa...

“You know how to make investors smile”

When was the last time somebody wrote a song for you? The first time I heard this tune, I was impressed with the melody and the guitar work. But the lyrics! “Another risk analysis by morning”—this is a song written especially with finance pros like you in mind. We’re thrilled to have this gem topping the lineup for our online event, Oracle Cloud ERP Virtual Summit: Big Moves to Pivot Forward. It’ll take you about an hour to watch all the segments from start to finish, and I...

Hear from top business executives on how to come out ahead in a crisis

2019 seems like a lifetime ago, doesn’t it? All during the 20-teens, CFOs everywhere were under pressure to build digital finance teams that could respond quickly to rapid change. Then came 2020. Almost overnight, businesses everywhere had to change everything. More than a year into the global pandemic, seismic changes are still shaking the globe. Rapid changes in customer behavior during COVID-19 have made it clear that companies must innovate to survive, compete, and reignite...

Oracle Named a 2020 Gartner Peer Insights Customers’ Choice for Cloud ERP

The Oracle team is excited to announce that we’ve been recognized as a Customers’ Choice in the 2020 Gartner Peer Insights ‘Voice of the Customer’: Cloud ERP for Product-Centric Enterprises. Our team here at Oracle takes great pride in this distinction, as customer feedback continues to shape our products and services. The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals, taking into account both the number...