Author Profile

Liraz Margalit

Liraz Margalit, PhD, is a Web psychologist and Head of Behavioral Research at Clicktale, where she analyzes online consumer behavior from a cognitive behavioral psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior.  Liraz is the author of a Psychology Today blog called “Behind Online Behavior”. She is a lecturer at the Political Psychology and Decision Making program of the Lauder School of Government - IDC (Herzliya), where she did her post-doctoral research.

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