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Author Profile

Liraz Margalit

Liraz Margalit, PhD, is a Web psychologist and Head of Behavioral Research at Clicktale, where she analyzes online consumer behavior from a cognitive behavioral psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior.  Liraz is the author of a Psychology Today blog called “Behind Online Behavior”. She is a lecturer at the Political Psychology and Decision Making program of the Lauder School of Government - IDC (Herzliya), where she did her post-doctoral research.

Recent Posts by Liraz Margalit

What Smartphone Users’ Mobile Mindset Means for Brands

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new. But as consumers have grown more and...

Die verwirrte, orientierungslose und emotionale Customer Journey

Wir bei Clicktale investieren ein hohes Maß an Energie an die Untersuchung der Psychologie bei Online-Kunden. Ob es um die Erkenntnis geht, dass Kunden eine bestimmte ‚mobile Denkweise’ einnehmen, wenn sie über ein Smartphone mit Marken interagieren, oder um die Aufdeckung der...