X

Author Profile

Lena Prickett

  • Lena Prickett is the Senior Content Marketing Manager at SnapApp, an interactive content creation platform based in the Boston area. She's responsible for all things content at SnapApp, from blog posts to interactive infographics, and is an evangelist for helping marketers create content that resonates with their audience.

    Lena Prickett is the Senior Content Marketing Manager at SnapApp, an interactive content creation platform based in the Boston area. She's responsible for all things content at SnapApp, from blog posts to interactive infographics, and is an evangelist for helping marketers create content that resonates with their audience.

     view more view less

Recent Posts by Lena Prickett

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But what about the people who actually attend? At SnapApp, our sales team is over the moon after we host a webinar. The leads they talk to after the event—the ones who attended and participated in the webinar—are always much more excited and willing to talk than the average prospect. That’s why for most marketers, the goal...