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Landon Starr

  • Landon Starr leads the data science organization at Clearlink, which includes the information management, advanced analytics, reporting, and CRO teams. His organization builds AI/machine learning capabilities, manages experimental design and creative A/B testing processes, optimizes UX, and architects the information management backbone to support the breadth of data capabilities that enable Clearlink’s intelligent customer experience platform.

    Landon Starr leads the data science organization at Clearlink, which includes the information management, advanced analytics, reporting, and CRO teams. His organization builds AI/machine learning capabilities, manages experimental design and creative A/B testing processes, optimizes UX, and architects the information management backbone to support the breadth of data capabilities that enable Clearlink’s intelligent customer experience platform.

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Recent Posts by Landon Starr

Build or Buy: Finding the Right Data Science Software for Your Organization

From cloud-based storage for personal photos to the expansive sensors and cameras used in self-driving cars, the proliferation of data applications means data scientists and consumers alike now benefit from more freedom and opportunities to use data every day. Storage and computational power are major inputs into how that data can be used, of course, but perhaps the most important piece of the data puzzle is the interface software that helps employees, customers, and...

How Data Science Can Improve Business Efficiency

While the individual ways that data science can help your organization are innumerable, they can be broken down into three major categories: business efficiency, product creation, and customer experience. Product creation and customer service are important in their own rights, but business efficiency is the foundation for better business built by data science. Its ability to increase efficiency is the highest value opportunity that data science brings to an existing business...

How Clearlink Built a Data Science Presence in Its Marketing Department

Data science began its life in the latter half of the 20th century, emerging slowly as a niche field until it grew into the large discipline we now know. That’s a remarkably short life span for a domain that has radically changed the way businesses market to customers, saving businesses money and delivering insights and opportunities that were once completely inaccessible. Clearlink is a prime example of this slow adoption followed by rapid progress: we spent fifteen years out...