Kiumarse Zamanian leads the Responsys product team responsible for data, analytics, infrastructure and interoperability. With over 25 years of experience in software industry, he is passionate about creating and promoting innovative software solutions that solve real-world problems. Kiumarse has held various leadership roles at Glam Media, Yahoo!, Informatica, Autodesk, Exxon and Unisys. He holds Ph.D. and M.S. degrees in engineering from Carnegie Mellon University and Cornell University, respectively, and is the co-inventor of five granted US patents in information management.
In my last article, I gave an overview of
cross-channel marketing communications across multiple user
touch points that lead to a conversion (like purchasing a new car).
I also emphasized that without properly tracking and analyzing
multiple touch points, marketers might not be...
This post is from Rishad Tobaccowala's Reinventing
Blog. Rishad is Chief Strategy and Innovation Officer
As we enter 2012, here is a perspective on the five key arenas
that marketers will grapple with:
Marketing as Mobilization:In a world of Twitter, Facebook, Google +...