Recent Posts by Kevin Whitcher

What if your thermometer only gave you a reading two days after you took it? Or your car’s gas gauge showed the fuel level from a week earlier? You would make ill-informed – and even counter-productive – decisions because that information was outdated and no longer relevant to your current situation. That’s because measurement is only actionable when it’s timely. The same holds true in advertising. Too often, measurement of the impact of campaigns has lagged well behind the...

With millions of U.S. adults working from home, video consumption habits have shifted dramatically over the last several months. While the workday used to involve a long commute and hours of sitting in the office, many homebound employees are now finding time to squeeze in daytime TV viewing ranging from streaming cooking content to a midday news brief. Based on data from the Oracle ID Graph, we know that each consumer uses an average of six connected devices, all...