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Author Profile

Katherine Beaumont

Katherine Beaumont is a Deliverability Specialist for Oracle with over 5 years of experience within the digital marketing and email deliverability space. Through the Deliverability Operations team she is able to share her expertise in email channel management and strategic analysis with customers targeting an ever-changing, global marketplace. Katherine is an East Coast transplant to the San Francisco Bay Area and enjoys travel, baking, and extra large coffees.

The Cost of Free: Subject Lines and Email Deliverability

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is...

Bouncing: Don't Limit Success to Delivery

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate...

The Customer Is Always Right: Email Marketing Spam Edition

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing...

Closing the Gaps in Point of Sale Address Collection

Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with...

Ghosts of Past Email Signups Driving Down Inbox Placement

Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what...

How Unsubscribe Requests Can Affect Customer Experience

“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but...

The Importance of Post-Holiday Email Relief

The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year....

Interpreting Email Metrics During the Holidays

The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of...