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Author Profile

Katherine Beaumont

Katherine Beaumont is a Deliverability Specialist for Oracle with over 5 years of experience within the digital marketing and email deliverability space. Through the Deliverability Operations team she is able to share her expertise in email channel management and strategic analysis with customers targeting an ever-changing, global marketplace. Katherine is an East Coast transplant to the San Francisco Bay Area and enjoys travel, baking, and extra large coffees.

Recent Posts by Katherine Beaumont

Christmas in July: Consistency is the Key to Email Success

Identifying suspicious sending behavior is the name of the game for ISPs trying to protect their networks from bad actors. They’re constantly updating algorithms and leveraging machine learning to identify spam and preserve the inboxes of users. To avoid being caught up in the...

Mailing to New Customers and Managing Deliverability Risk

List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources. As a result, the same question is often repeated to our deliverability operations...

The Cost of Free: Subject Lines and Email Deliverability

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate...

Bouncing: Don't Limit Success to Delivery

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our...

The Customer Is Always Right: Email Marketing Spam Edition

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in...

Closing the Gaps in Point of Sale Address Collection

Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail...

Ghosts of Past Email Signups Driving Down Inbox Placement

Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only reason a subscriber signs up for your messaging? And worse yet, what if that...

How Unsubscribe Requests Can Affect Customer Experience

“What can I do to reduce unsubscribes?” It’s a tough subject for many marketers. Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the...

The Importance of Post-Holiday Email Relief

The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt...