Recent Posts by Kamyar Seradjfar

Oracle’s SFA Vision Looks to the Back Office For the fourth year in a row, Oracle is a Leader in the Gartner Magic Quadrant for Sales Force Automation. Gartner evaluated our CX Sales product, part of our CX Cloud suite that includes Service, Commerce, CPQ, and Marketing applications. Click here to download the report.  In the 2020 Magic Quadrant, Oracle is recognized for its completeness of vision and ability to execute. For omnichannel sales, we believe Oracle CX benefits from...

It’s no secret that today’s customers want to make purchases any way they choose. They want choices that include price and product configurations, new buying models such as subscriptions, and prefer brands that know when to offer hands-on help, especially as digital and sales-assisted buying experiences continue to blend. Great sales teams are advocates for their customers, and being a great advocate starts with getting better recommendations, not just better customer records,...