Demanding
consumers, agile competitors, proliferating sales channels, and
changing business models are just a few of the forces conspiring to
cause market disruption in the consumer packaged goods (CPG)
industry. In this new age, a challenging regulatory environment is
raising the bar on product quality, while the pressure on the final
price has never been more
intense.
Between 2013 and
2017, some $17 billion in sales shifted from big consumer brands to
small brands — and that...