The source of competitive advantage and value that an
organization delivers to its end customers is increasingly defined
by the software “systems” that underpin them. As a result,
organizations find themselves in a digital race, where the
speed at which IT can reliably deliver new features and innovations
is what sets them apart from their competition.
In an industrial company, avoid software at your own peril . . .
a software company could disintermediate GE someday, and...