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Author Profile

Jon Russo

  • Jon Russo is founder of B2B Fusion, a sales and marketing performance firm focused on connecting marketing investment to new revenue. Jon currently serves on the Board of Directors for MOCCA, the leading enterprise association for operational excellence in Digital Marketing. Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg. Follow him on Twitter at @B2BCMO.

    Jon Russo is founder of B2B Fusion, a sales and marketing performance firm focused on connecting marketing investment to new revenue. Jon currently serves on the Board of Directors for MOCCA, the leading enterprise association for operational excellence in Digital Marketing. Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg. Follow him on Twitter at @B2BCMO.

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Recent Posts by Jon Russo

3 Enterprise Lessons Learned From MME16

As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Eric Reynolds, CMO of Clorox commented on his digital transformation on how "it takes courage to start down a road where you don’t know where it will end." In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement. Throughout the...