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John Sukup

  • John Sukup is the founder and principal consultant at Expected X, a company that brings sanity to businesses by making them feel secure with data solutions. John helps businesses add structure to ambiguity through data engineering, modeling, and execution — and, most importantly, by deriving value they can use to grow. John resides on the beautiful Big Island of Hawaii.

    John Sukup is the founder and principal consultant at Expected X, a company that brings sanity to businesses by making them feel secure with data solutions. John helps businesses add structure to ambiguity through data engineering, modeling, and execution — and, most importantly, by deriving value they can use to grow. John resides on the beautiful Big Island of Hawaii.

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Recent Posts by John Sukup

Explain the "So What?" Behind Machine Learning Models with the Expected Value Framework (Part 2 of 3)

Being able to apply machine learning models to relevant business problems is the entire rationale for developing them in the first place. Yet, as we saw in Part 1, most of the content available online decidedly glosses over this most important phase of the machine learning engineering lifecycle. Model building and evaluation are just a wee part in the overall process, yet it takes the lion’s share of publicity. Bridging the gap between the machine learning model and the...

Explain the "So What?" Behind Machine Learning Models with the Expected Value Framework (Part 1 of 3)

As a practitioner in machine learning, I value keeping up to date on the industry’s evolution in order to be competitive. I yearn to ingest new information about the latest trends, developments and happenings in the machine learning/deep learning/artificial intelligence/[FILL IN THE LATEST DATA INDUSTRY BUZZWORD] sector. Yet, over the past several years, I've noticed a trend: almost every article is just a regurgitation of something I've already read countless times before. It...

When K-Means Clustering Fails: Alternatives for Segmenting Noisy Data

Through most of our adolescence and early adulthood, we are taught that human diversity — be it gender, nationality, skill set, or even food preferences — is a quality to be embraced. While this is true in our day-to-day lives, from a business perspective, treating everyone as an individual is very impractical, if not impossible (but we're working on it)! This is the impetus for market segmentation. While we cannot easily serve our customers on an individual level just yet,...