Recent Posts by John Ranalli

Today, companies already have more data than they can handle, but only a few have figured out how to manage, consolidate, and activate all the different data sources to personalize experiences.  Customer Data Platforms (CDPs) are increasingly used to achieve this. The basic premise of Enterprise CDPs is that a wide variety of customer data sources can be ingested at scale and processed to do something useful with that insight.  Typically, marketers use this to help craft more...

This blog, originally published Dec. 2, 2019, has been updated with a new video. Companies like Uber and Lyft have been around for a few years now, and the impact they’ve had on the customer experience and the expectations around service can’t be overstated. In fact, the term “uberization” has been so overused, there is a certain exhaustion that comes with every mention. But, the impact has been substantial. The expected experience these services have created has carried over...

IDC has released their Marketscape report for Worldwide Manufacturing evaluating Field Service Management Applications. In the report, IDC evaluated Oracle Field Service and has named Oracle a leader in its ability to support the Manufacturing Industry. Manufacturers have always been a focus for field service solutions, but lately the industry has received more attention. Manufacturers often rely on advanced workflows and complex use cases, in order to maintain often complex...

Companies like Uber and Lyft have been around for a few years now, and the impact they’ve had on the customer experience and the expectations around service can’t be overstated. In fact, the term “uberization” has been so overused, there is a certain exhaustion that comes with every mention. But, the impact has been substantial. The expected experience these services have created has carried over into industries like Field Service. This shouldn’t come as a big surprise. Field...

When scheduling a mobile workforce, companies can encounter various obstacles while trying to get their field resources on site quickly and efficiently. They can be hindered by traffic, different driving styles, weather, and inaccurate route information. The resulting delays or cancellations can greatly impact a customer’s experience with your brand. Thanks to cloud-based and mobile technologies, companies can leverage innovations like artificial intelligence (AI),...