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Author Profile

John Rampton

John Rampton is an entrepreneur, investor, online marketing guru, and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine and a blogging expert by Forbes.

Recent Posts by John Rampton

7 Ways to Future-Proof Your Organization With Data Driven Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our...

Geolocation-Based Marketing in 2017: The Impact on Businesses

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are...

How to Craft Your Content to Support Your Account-Based Marketing Efforts

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses...

5 Things About Email Marketing Your Boss Will Want To Know

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and...

How to Build a Social-First Thought Leadership Program

Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into...

How Do You Create a Business Case to Prove the ROI of Your Cross-Channel Marketing?

Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and...

Mobile Marketing to a New Generation

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes...

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do...

3 Ways to Integrate Account-Based Marketing Into Your Sales Practices

Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by...