By Gerald Poncet, Senior Director, Industry Strategy
Group, Oracle.
Disruption is both rapid and profound across the consumer goods
industry, often resulting in dramatic and sudden changes in
consumer shopping habits. The uncertainty, speed, and frequency of
unpredictable events, such as the COVID-19 pandemic, are prompting
brands to re-assess their operating environment, reduce costs, and
increase agility in response to market requirements.
Connecting with Consumers Directly,...