VicUrban uses Oracle CRM on Demand to sweeten the
customer experience.
By Joanna Holmes
August 2008
A wet, cold, and tired customer is generally not a happy
customer, no matter how much he or she wants to buy a product. But
this was the type of customer that Melbourne, Australia-based
VicUrban—the Victoria State Government’s sustainable land
development agency—had to handle when it began to sell allotments
of land in Australia through general releases. Today, the company
has...
