This week’s guest blog is contributed by Jim
Greco, Senior Analytics Director, Oracle Data
Cloud.
Marketing in the online world provides immense
opportunities to target specific consumers for advertising
campaigns.
But this task is made more difficult because there are so
many targets available for advertisers to use. Targets are based on
browsing behavior, online surveys, and more recently, offline
purchase behavior. This creates a difficult situation for
marketers: how should...