Recent Posts by James Holt

When designing for the inbox, user experience is a critical factor. The number of users reading email on their mobile devices continues to climb, so how do you ensure that your message gets through the proverbial inbox clutter and provides the best experience for your customer? One design style that seems to be gaining in popularity is horizontal or side-scrolling emails. Besides the obvious difference in screen size there are other factors to consider when designing a...

If your inbox looks anything like mine, you probably saw quite a few email subject lines that looked like this around Valentine's Day: Symbolically speaking, the hearts within the first two emails fit within the context of the subject line, and one could argue are enhanced ever so slightly by the heart symbols. The third subject line, while personalized with my name, falls more into the marketing gimmick category, since if it wasn't for the upcoming holiday there would be no...