Hillary is currently SVP, Director of Behavioral Science at RPA, LA’s largest independent advertising agency. In this role, she has led innovative programs in customer profiling, creative messaging analysis, purchase-pathway mapping, financial valuation of marketing opportunities, and mix modeling/attribution analysis—working on brands like Honda, Intuit, Southwest Airlines, Farmers Insurance, Apartments.com, and Dole. Prior to RPA, Hillary worked at the consulting firm Worth Ethic and the non-profit LASC, and also co-led a data/analytics startup. She holds a B.A. in Psychology from Columbia University, an M.A. in Social Psychology from UCLA, and a Ph.D. in Social Psychology, with emphases in Political Psychology and Measurement (Quantitative Analysis), from UCLA.
Hillary is currently SVP, Director of Behavioral Science at RPA, LA’s largest independent advertising agency. In this role, she has led innovative programs in customer profiling, creative messaging analysis, purchase-pathway mapping, financial valuation of marketing opportunities, and mix modeling/attribution analysis—working on brands like Honda, Intuit, Southwest Airlines, Farmers Insurance, Apartments.com, and Dole. Prior to RPA, Hillary worked at the consulting firm Worth Ethic and the non-profit LASC, and also co-led a data/analytics startup. She holds a B.A. in Psychology from Columbia University, an M.A. in Social Psychology from UCLA, and a Ph.D. in Social Psychology, with emphases in Political Psychology and Measurement (Quantitative Analysis), from UCLA.
