Recent Posts by Gwen Surgeoner

We’ve all heard the ole cliché that “you never get a second chance to make a first impression.” However, one could argue that with Retargeting digital ads, you actually do get a second chance. As a matter of fact, you might even get a third or fourth! Retargeting is an online form of advertising that allows you to keep your brand in front of visitors after they have left your website. With approximately only 2% of B2B web visitors converting to a lead on the first visit to a...

“I’m not sure where I saw it, but I know I saw it somewhere.” Is that the mindset you find yourself in sometimes? Maybe you read it in an email, or you saw a video. Maybe it was a link from a tweet or a post on LinkedIn. Or, perhaps it’s all the above. If that’s the case, chances are you could be a victim of a well thought-out, fully integrated marketing campaign that creates multiple touches to ensure message delivery and response. Gone are the days where a single touch will...

In today’s market, it’s critical that partners establish a digital relationship with their prospects and customers. Oracle Channel Marketing Automation Service - our modern marketing platform, exclusively for the OPN community, is designed to help you meet this goal. It provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content to enhance your go-to-market strategy while boosting awareness and generating...

Check out the Redesigned Oracle Showcase The Oracle Channel Marketing Automation Service - powered by Zift Solutions - launched a newly designed Oracle Showcase featuring more products and solutions than ever before. The new sleek design of this content syndication for your website is simple to navigate and includes responsive elements that load on any device ― making it easier for your customers to access from anywhere at any time.If you are looking for ways to maximize your...

Helping You Deliver Digital Marketing The Oracle Channel Marketing Automation Service―powered by Zift Solutions-provides modern marketing platform solutions, exclusively for our Oracle Partner Network (OPN) community.  Once you are registered and active on the platform,  you are automatically granted access to Oracle Website Content and Social Syndication at no extra cost. Additionally, we offer OPN Partners a simple and cost-effective way to deliver high-impact digital...

Interested in learning more about the priorities CIOs face day to day? They definitely have a lot on their plate -  so where to start? Review Oracle's fifth annual list of the major challenges and opportunities CIOs must tackle this year and see for yourself what they are up against.

Oracle CEO Mark Hurd said at Oracle CloudWorld that the benefits of cloud computing go well beyond cost savings, allowing companies to pay for innovation they can ill afford to ignore, given slow-to-no global economic growth. Read the full story. Also, if you missed Mark Hurd deliver the opening keynote at Oracle CloudWorld NYC 2017,  you can view that below.   During the keynote, Hurd looks at where we are today, what the world ahead holds for us, and how Oracle Cloud can help...

  Oracle PartnerNetwork (OPN) members can optimize their marketing efforts by leveraging the Oracle Channel Marketing Automation Service - powered by Zift Solutions. This simple and secure cloud based suite of integrated digital marketing applications are designed to help you prioritize and execute your Oracle marketing campaigns and content in a more streamlined and efficient way. Here are 3 ways to immediately start optimizing your Oracle digital marketing footprint: Implement...

Introducing the New Oracle PartnerNetwork (OPN) Blog. This blog is designed to keep you current on industry trends and innovation that impact your Oracle partner Business. This new site combines the best of both - the previous Oracle Strategy Blog and the Oracle PartnerNetwork News Blog - to provide a single destination to explore.  Here you will find a fresher, more vibrant and interactive blog experience with the same trusted news and advice you're used to receiving. Make the...