Recent Posts by Glenn Bean

With billions of dollars transacted on metrics that didn’t exist a few years ago, precision and rigor in detailed measurement matter more than ever before. Yet connecting and rationalizing fragmented data across multiple channels is still one of the most significant barriers in advertising. For these reasons, we’ve made it our mission to make media planning and activation more effective and help marketers drive real business results. How, you ask? By building solutions to tie...

Achieving clarity across platforms is a struggle for even the most advanced advertising experts. These statistics convey a telling story: Almost half of US marketers say the inability to track reach and frequency is still one of the biggest problems with cross-platform ad measurement Over half cite a lack of standard measurement across channels as a critical challenge, making it nearly impossible to determine campaign inefficiencies 60 percent struggle with difficult optimizing...

Truly understanding who you’re reaching and how often across multiple platforms can seem like an impossible task. Previously, marketers would need to cobble together data points from fragmented systems with differing measurement standards. Now, that once-manual process is streamlined with Moat Reach—a new offering from Moat by Oracle Data Cloud that provides consistent cross-platform audience measurement from TV to digital. The solution uses iSpot’s real-time impression...

We are in a golden era of media. Consumers have more high-quality content than ever to choose from (live sports will be back!) and more channels to consume it. That offers marketers an equally rich and sometimes dizzying array of ways to reach their consumers. At Oracle Data Cloud, we build tools and combine big data to balance the extraordinary potential of advanced technology with the need for simple, clear-cut performance insights around real people that drive businesses...