Author Profile

Gene Devine
Senior Vice President – Marketing Services, Cavulus

Mr. Devine has over 30-years of progressive experience in direct response marketing, advanced marketing analytics, new member acquisition and member retention business marketing solutions specifically for the Medicare industry. As an award-winning direct marketing practitioner, he oversees the strategic formulation and deployment of Cavulus’s direct marketing, analytics and lead generation services.
These direct marketing services include predictive modeling, sophisticated strategy formulation, direct mail creative design, direct response copywriting services, print production management and direct mail deployment. Mr. Devine is a highly-recognized healthcare industry expert in direct response marketing, lead generation and new member acquisition solutions. As an in-demand speaker on direct-to-consumer marketing in the healthcare industry, he has also published numerous industry-related articles focused on direct-to-consumer marketing.