Brands with multiple entities may find it challenging
to connect their customers across their entire
portfolio. The Francis Ford
Coppola family of brands, which includes wineries, restaurants,
resorts, and cafes made the investment in loyalty to unify its
brands and reward customers for spending and engaging across all
touchpoints.
Cat
Rossi, Senior Director of Brand & Content Marketing at
CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand
Manager at Francis Ford...