Recent Posts by Michelle McGinnis

Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. While these may seem like simple tasks, they are often overlooked and neglected because everyone is too busy reporting on random activities that...

Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Oracle Marketing Cloud’s Marketing Success Consultant Rob Heerdegen took #Eloquestions on ‘Targeting’ from marketers around the world. We handed the baton to influencer Deshelia Spann,Digital Marketing Strategist at Eaton. H...

As the year comes to a close and we prepare for 2014 and beyond, we'd like to thank you for being part of the Oracle Eloqua blog community. We appreciate your taking the time to read, exchange, and share information. As a thank you for being part of our community, we offer a compilation of blog posts from throughout the year. Enjoy a gift of Merry Marketing Insight! A Gift of Merry Marketing Insight from Eloqua Happy Holidays from your friends at Oracle Eloqua! Wishing you a...

As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused on selling tickets, they did want to improve fan engagement. Because they sent emails using numerous, decentralized databases, fan communication was not consistent or personalized. “We have millions of fans that we want to communicate with and they do want to hear from us, but we weren’t communicating with them in the...

Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Simple put: It’s easy for us to be customer obsessed. To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Eloqua has announced the winners of the 2013 Markie Awards, presented at Eloqua Experience this week in San Francisco. Hosted by General Manager, Kevin Akeroyd and...

We recently introduced you to Modern Mark, our friend who’s putting Modern Marketing to work for his organization. Stuck in the realm of dirty data, spreadsheets, and disconnected systems, getting your strategies started and off the ground can seem like a journey of epic proportions. Check out Episode 1 of Modern Mark’s Journey to Modern Marketing, to find out how he has introduced a Targeting strategy to reveal the most likely revenue generating opportunities. Focused on...

It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience, Oct. 23-25 at the Hilton Union Square in San Francisco. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Check out the 2013 Markie Award Finalists: Automation Outside the Box dotloop Synopsys, Inc. The Dow Chemical Company Thermo Fisher Scientific Inc. Best Alignment of Marketing and Sales ADP Cvent, Inc. Intel K2 Best...

Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. You can better collaborate with the broader marketing community - all within a single destination. Score! A little backstory into its humble...

Modern marketing is kind of a big deal. It’s, well, epic. But the benefits of rethinking your marketing execution methods are epic, too. If you’ve been daunted by disparate marketing methods but realize the evolving, buyer-driven changes affecting your strategy, you’re plugged into (perhaps knee deep in) catering to the demand to wear many marketing hats. Does all this sound like a familiar balance your company has sought to strike? There’s someone you should meet: Modern Mark. Yo...