As a team that has been sold out for nearly 30 years,
The Chicago Bears faced a unique challenge.
Although the football club did not spend a lot of time focused on
selling tickets, they did want to improve fan engagement. Because
they sent emails using numerous, decentralized databases, fan
communication was not consistent or personalized.
“We have millions of fans that we want to communicate with and
they do want to hear from us, but we weren’t communicating with
them in the...