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Author Profile

Daryl Eicher

Sr. Principal Director, Product Marketing, Oracle Cloud Platform

  • A driven, creative product marketing executive with a successful track record of identifying large unmet needs and bringing innovative, customer-centric software solutions to market.

    A driven, creative product marketing executive with a successful track record of identifying large unmet needs and bringing innovative, customer-centric software solutions to market.

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Recent Posts by Daryl Eicher

Oracle Named a Leader in the 2017 Analyst Evaluation for Digital Process Automation Software

The Forrester Wave™: Digital Process Automation Software, Q3 2017 report has been released, and Oracle has been named a leader among vendors selected for demonstrating proven customer adoption across geographies and verticals, strong go-to-market strategy and thought leadership, and breadth of support for DPA requirements! Oracle was also named a leader in Gartner's 2017 Magic Quadrant for Enterprise Integration Platform-as-a-Service report which included process automation...

Oracle Named a Leader in the 2017 Analyst Evaluation for Digital Process Automation Software

The Forrester Wave™: Digital Process Automation Software, Q3 2017 report has been released, and Oracle has been named a leader among vendors selected for demonstrating proven customer adoption across geographies and verticals, strong go-to-market strategy and thought leadership, and breadth of support for DPA requirements! Oracle was also named a leader in Gartner's 2017 Magic Quadrant for Enterprise Integration Platform-as-a-Service report which included process automation...

Learn How to Integrate Systems 6 Times Faster

How much time does your IT team spend on integration work? If you’re like most SMBs, it’s probably a lot. And yet, somehow, it’s never enough. Small to medium businesses tend to have small IT teams—usually a handful of people—and they’re expected to do everything from managing software licenses to fixing the CEO’s computer when it crashes. There’s not a lot of time to spend on strategic projects. The cloud has lifted some of this burden off the backs of overworked IT teams—but...

If Customers Mind, It Matters: Digital Design Thinking for the Experience Economy

Written by:  Geoffrey Bock, Principal, Bock & Company and Daryl Eicher, Marketing Director, Oracle  Driving growth in the experience economy means putting customers first. Yet memorable service moments depend on operational excellence. Compelling digital interactions with customers depend on connected employees to make the kinds of memories that build brand loyalty.  This obsession with simple customer and employeeexperiences is anything but easy to deliver. It demands...