Recent Posts by Contributor

There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this "bigger pie" strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit.  We are moderating a panel in which, along with the top names in media, we will explore the heady question: Has the message become the messenger?  We are...

Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  (Why do I feel the urge to insert a Henny Youngman reference here?)  Periodically we review a must-read B2B marketing or social media book on this blog.  But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content.  So we though we’d reimagine the...

Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks.  CEO demanding to see more tweets?  Cobble together an obvious list of Twitter tips.  CMO clamoring for more inbound links?  Have an intern create list of “must-read” bloggers.  In other words, their need becomes your content. But the world is catching on.  People are beginning to distinguish self-serving techniques designed to induce a behavior (link, tweet, comment)...

Eloqua welcomes guest-poster Lauren Carson of Software Advice to our It's All About Revenue blog. Lauren has some compelling thoughts on what is driving the growth of the marketing automation space.  We look forward to inviting her back to weigh in on the Revenue Performance Management sector at a later date.The B2B sales environment has changed drastically with the introduction of the Internet to the personal and business space. Companies are finding it increasingly...

The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web.  It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3).  Now you can have it.  For free.  You don't even have to give us your email address.  Not a single form to complete.  Just take it.  Or view an embedded version on SlideShare if you prefer. ...

Eloqua recently created a new role: director of content marketing.  The title could easily be changed to director of irritation, because that's essentially the function.  You see, the director of content marketing (a.k.a., me) is responsible for extracting the expertise that's nestled comfortably inside colleagues' minds and desktops, twisting it into a new shape  (tweets, slideshows, ebooks, videos, images, blogs), and setting it loose on the social Web.   My boss, CMO Brian...

While a solid lead score might mean you move further down the sales and marketing funnel, it won't necessarily earn you good financing on a new Jaguar - as the cartoon below demonstrates.