Eloqua recently created a new role: director of content
marketing. The title could easily be changed to director of
irritation, because that's essentially the function. You see,
the director of content marketing (a.k.a., me) is responsible for
extracting the expertise that's nestled comfortably inside
colleagues' minds and desktops, twisting it into a new
shape (tweets, slideshows, ebooks, videos, images, blogs),
and setting it loose on the social Web. My boss,
CMO Brian...
