Recent Posts by Amanda Batista

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event. Your event planning teams put a great deal of effort and energy into producing relevant, quality content to...

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience, April 25-27 in Las Vegas. We’re hoping to see you there! Understanding that your time is in high demand, and your to do lists are always-evolving, here are three reasons why Modern Marketing Experience is a valuable and vibrant event to add to your calendar: 1.    Select your experience based on topics relevant to your interests.This year’s...

“See you in 10,000 miles!” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. It’s a standard farewell that tells me, a proud modern marketer, that I’m in good company wanting to take every opportunity to offer consistently stellar customer experiences. I’ve been loyal to this dealership for seven years. I leased my first vehicle from them when I got my first job out of college, and due to their amazing treatment...

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. This means that a vast majority of companies are putting most, if not all, of their...

Modern marketers know that effective technology application largely hinges on the proper collection and management of data. Partners are critical to helping marketers drive top line and bottom-line performance across the enterprise. Success requires the integration of data, technology, and creativity, and clients look to partners for much-needed expertise and resources. As the lines blur between agencies, consultancies, and service integrations, each partner brings a...

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to. While data provides a wealth of information that brands can leverage to enhance their strategic and tactical initiatives, the sheer volume of insight to manage may hinder the...

Marketing accountability can be a challenging endeavor – and conquest—for organizations. While it can be incredibly exciting for an organization to make the decision to introduce technology platforms to assist in the improvement of marketing accountability, it’s critical to understand the management and measurement implications that will support success.  Even when an organization has processes in place to leverage technologies, refinement and optimization strategies...

Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve offers. Despite the promise of digital delivery and the universe of data points that marketers now have available, buyers still receive a fuzzy brand picture across channels due to
 a broken marketing process. Today’s marketers deal with a vast number of technologies and vendors to stitch together data assets to inform...

Meeting audience expectations of relevance and value is our responsibility as marketers. It’s critical for content, messaging, and offers to enable and inspire – without which we can’t possibly optimize engagement and boost purchases. The way to do this effectively is by leveraging data. Never before have we been privileged with the influence and value of substantial data that enables us to build uniquely defined audience profiles.  If uncovering the value in data seems...