Recent Posts by Cami Winding

At the ClickZ Live Conference in San Francisco, speakers from leading brands and agencies gathered to share best practices in all areas of digital marketing. Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.  Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a...

Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer. Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer.  Captivating, concise, and...

With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the advertising footsteps of their older social network siblings and compete for marketers’ ad dollars.  According to comscore, Pinterest has about 70 million active users who visit the social scrapbooking mecca at least once a month. Over the past 9 months, Pinterest rolled out a beta advertising program to a few select brands...

Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space. The presentations were intentionally brief, focused and engaging, featuring marketing and media experts like Elani Tavantzis of Lilly Pulitzer and Oracle Marketing Cloud’s own content and social media...

Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.. The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. We journeyed through the marketing sessions to hear what...