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Author Profile

Cameron Strachan

Cameron Strachan is Strategy and Go To Market Consultant for Oracle APAC. He is based in Sydney, Australia. Working across the solutions in the Oracle Customer Experience Group, Cameron liaises between Oracle's amazing sales, post-sales, and services people and our product development and marketing teams. His aim is to ensure that our messaging is relevant for countries in our region!

Silo Busting is Essential to Delivering Personalized Experiences

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Se...

Segmentation Must Be Connected to the Data and Technology Stack

This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great C...