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Author Profile

Brona O'Connor

  • Brona O'Connor is the Partner Marketing Manager at Allocadia, Oracle's app-cloud partner. She is responsible for executing strategic marketing campaigns with Allocadia’s channel network, as well as developing future ecosystem partners. Focusing on North America and EMEA, Brona specializes in marketing strategy, business development and demand generation. In her spare time, Brona is the Editor of the Professional Women's Network blog, a non-profit organization promoting networking, education and business development opportunities for professional women in Canada.

    Brona O'Connor is the Partner Marketing Manager at Allocadia, Oracle's app-cloud partner. She is responsible for executing strategic marketing campaigns with Allocadia’s channel network, as well as developing future ecosystem partners. Focusing on North America and EMEA, Brona specializes in marketing strategy, business development and demand generation. In her spare time, Brona is the Editor of the Professional Women's Network blog, a non-profit organization promoting networking, education and business development opportunities for professional women in Canada.

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Recent Posts by Brona O'Connor

5 Steps to Growing Your Marketing Performance

The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing performance overnight but you can begin to make an impact this quarter taking one step at a time. For mature organizations, you might feel like you’re standing on the edge of the Amazon trying to simply gain visibilityinto growth, let alone accelerate it towards your corporate objectives. For...

How to Run Marketing Better with Effective Budgeting and Planning

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. But, and it’s a big but, how do you decide what initiatives to undertake? Do you know the revenue...