Recent Posts by Brian Sullivan

First there was the Canadian Anti-Spam Law (CASL), which went into effect in 2014. Then there was the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal, stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy Act (CCPA) being the most impactful. Passed in 2018 and due to go into effect on January 1, 2020, CCPA...

Are you considering moving to a new Email Service Provider (ESP)?  While getting excited about all the great new functionality and reporting you'll get with your new email platform, don't forget to also consider that moving to a new ESP can affect your carefully nurtured sender reputation in ways you might not anticipate.  So how do you make the transition as successful for your deliverability as it will be for your email marketing efforts?  As a sender of mass email...