Blake Morgan is a Customer Experience Futurist. Her first book is "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences." Blake is adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review, and the American Marketing Association. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. You can follow her on Twitter at @BlakeMichelleM.
Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes. They must hire bakers that know how to create a perfect muffin. Employees need to show up fresh and ready to work. When they do the quality of the...
Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer...
