The pace of change in marketing technology lately has been
intense, and when it comes to
mobile that pace has been accelerated. Simply put, the pace of
change in mobile communications and mobile data has been
dizzying.
Five years ago even the seemingly simple task of synchronizing
the address book on your cell phone was a chore. You had to try to
import and export proprietary files that changed from device to
device - cell phone manufacturers even made special software...
