Overview
Customer Relationship Management (CRM) software, now referred to
more often as Customer Experience (CX) software, tends to be
customized or extended more often than HCM, ERP, or SCM
applications. The reason: enterprise business processes
in the customer experience realm tend to be non-standard and more
diverse across organizations. With wide diversity, it is
impossible for CX software applications in their out-of-the-box
(OOTB) states to support organizations’...