Online donations are becoming an increasingly important
fundraising source for charities – but when is the best time to ask
for a donation? Should there be a recommended donation amount? And
with so many different reasons for visiting a charity’s website,
how can a charity determine the best engagement triggers for each
user journey?
One of our Digital Optimization Analysts, Bethany Spencer,
wants to explain the value of optimization when it comes to getting
the timing right....
