X

Author Profile

Beth-Ann Eason

President, Innovid

  • Beth-Ann Eason is President of leading video marketing platform Innovid. Prior to Innovid, she held several executive roles at Conde Nast, including SVP, Digital Development and SVP/GM of Epicurious. Additionally, Beth-Ann previously served as VP of Category Development for Yahoo!, as well as VP and General Manager for Doubleclick (acquired by Google). She is a founding member of W.O.M.E.N., a professional women's mentoring program and served as a board member for the Advertising Club of New York, Online Publishers Association, and IAB.

    Beth-Ann Eason is President of leading video marketing platform Innovid. Prior to Innovid, she held several executive roles at Conde Nast, including SVP, Digital Development and SVP/GM of Epicurious. Additionally, Beth-Ann previously served as VP of Category Development for Yahoo!, as well as VP and General Manager for Doubleclick (acquired by Google). She is a founding member of W.O.M.E.N., a professional women's mentoring program and served as a board member for the Advertising Club of New York, Online Publishers Association, and IAB.

     view more view less

Recent Posts by Beth-Ann Eason

3 Ways to Connect Video Advertising to the Customer Journey

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. Based...