The cruise and ferry industries may enjoy a different customer
profile and face different competitive challenges but there is one
underpinning goal that they both share: the sale of ancillary
products (from destination excursions to onboard meals) can mean
the difference between profit and loss on any single journey. Bet
Maguire, Senior Analyst, Maxymiser, outlines the importance of
online content and customer journey optimization to drive up
revenues.
For the ferry industry,...
