Last week, I attended WBR's Digital Travel Summit in Henderson,
Nevada. In the palm tree studded District, my teammates and I
settled in and prepared our booth for the intimate conference the
Sunday before kickoff.
The two main session days were organized by stages in the customer
journey. The first, "Dreaming, Planning & Booking,” the next
"Preparation, The Guest Experience & Building Guest Loyalty.”
While I was not able to attend every session, the following is a
summary of...