Recent Posts by Becky Hirsch

Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected crowd of marketers looking to improve their customer experience with optimization. Now that the series has ended, I’ve endeavored to look back and run through some of the most important takeaways from Risetime’s series. Here's what I came up with: Part I: Meet revenue targets and...

Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday before kickoff. The two main session days were organized by stages in the customer journey. The first, "Dreaming, Planning & Booking,” the next "Preparation, The Guest Experience & Building Guest Loyalty.” While I was not able to attend every session, the following is a summary of...

After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm Springs airport. When the extent of my climatic transition became clear--from tundra to tropics--the travel struggles faded into irrelevance. And so began eTail West 2015. Thousands of retailers from all over the country gathered at the JW Marriott in Palm Desert to learn about the present and future of digital commerce. I...

Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner, Brooks Bell, last Wednesday, October 16th. Thanks to this partnership, we were able to dedicate an hour to answering some of the most pertinent questions surrounding the sometimes controversial topic of holiday testing. Maxymiser’s Carl Fredericks, Principal Consultant for Retail and Jenni Bruckman, Senior Client Manager at...

On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist, Daniel Toubian. In addition to making the webinar available on-demand, we've put together some key takeaways (in case you missed it!). James spoke about digital intelligence in an age when we need to leverage our customer insights and analytics to deliver an experience our users will love. “Digital Intelligence” is...

I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's what he had to say: 1. Where are you seeing people succeeding with personalization? What's working and how can you mimic that? Financial Services organizations are finding success in determining what is relevant (and what isn’t) within the sales funnel. They’re cutting down on unnecessary or underused components such as...

The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte Digital estimates mobile-influenced commerce will reach $583 billion in 2014. The keyword is influence. When you think your mobile channel isn’t converting, take a closer look. Mobile holds the potential to influence every stage in the customer’s journey. That influence should be a seamless...