Location analytics is nothing new. In fact, business groups and
analysts have been able to use most tools to overlay various
visualizations on geographic maps for some time. The constraint for
business users, however, is that many tools are restricted to maps
provided by the tool comprising countries, or states, or street
maps, but usually leveraging standard map tiles only. Applying
spatial data with a heat map either requires another tool, plugin,
or some coding to get it...
